Live Chat for Facebook Stores

In: New Ideas| Predictions| Social Media| Technology

27 Jul 2010

One of the most exciting new eCommerce trends is the shift from traditional website shopping carts to the complete Facebook shopping experience. With over 500+ million users on Facebook, of which 50% log on everyday, the opportunity to provide a complete shopping solution is just breaking the ice. In the near future, Facebook users will “Like” their favorite brands, be notified via the News Feed of an exclusive Fan Page sale, view real-time product recommendations from their friends, and purchase the items all while never leaving Facebook.

One of the hottest companies to watch in this space is Payvment which offers a compete Facebook Fan page store front setup in under 15 minutes. This is a huge innovation in the eCommerce space which will disrupt regular eCommerce website sales and provide a new shopping experience for the tech savvy consumer.

I am currently working on a project that utilizes Payvment’s technology and we’re launching an eCommerce store exclusively on Facebook. We are using Facebook Ads to drive traffic to our Fan Page, Polls and Discussion tabs in engage users, and then drive them to buy our products via Payvement’s store front tab. The entire process will start and finish within the Facebook ecosystem.

While working on this project a new idea popped into my head. As more and more retail and boutique stores turn to Facebook for eCommerce, the need for live customer support and/or personal shopping assistance will become evident. I predict that the current Facebook Chat functionality will evolve to accommodate this new eCommerce shopping experience. Soon, Fan Page admins will be able to chat in real-time with users surfing their pages. Likewise, users will be able to ask questions via chat about product specs within a Facebook store and get answers immediately. I could also see this technology being used to drive sale revenue, as a Fan Page admin can see if a person is on their store front tab and proactively reach out to them to up-sell or make sure they complete the checkout process.

What do you think? Would you buy from within a Facebook Fan Page? Would you chat to a Fan Page admin about product specs? Leave a comment below and share your insights into the new Facebook eCommerce shopping experience.

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About Me


Hi, I'm Kris Rudeegraap
I live in San Francisco, CA

Interests:
eCommerce, payment processing, branding, group buying, idea generation, social gaming, email and SMS, gaming mechanics, seo, crm, project management, community evangelism, tech events, virality, new-product introduction, social media, outsourcing, professional networking, raising capital, start-ups, market research, trend spotting, strategy and business development, creative marketing, sales, and problem solving.

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